When SMYTHE introduced their new denim line, they wanted each pair to feel like it belonged to the woman wearing it. I joined them in both Calgary and Toronto to make that happen.
Using pyrography, I created label tattoos: initials and small details burned by hand into the leather label at the back of the waistband. It is subtle, permanent, and entirely personal.
Designed Around the Client
The service was offered two ways. VIP clients who had purchased their jeans ahead of the launch brought them in to be personalized, and guests on the day received a label tattoo with any denim purchase.
For a product launch, this does two things. It rewards early clients for their loyalty, and it gives new guests a reason to buy on the day instead of thinking it over.
Pyrography suits any product with a leather or wood element: denim labels, belts, bag tags, and packaging. If you have a launch coming, let us design a personalization moment around it.
